- Audience Size
- Targeting Parameters
- Campaign Objectives
LinkedIn is a master of its own craft. Being the central hub for business professionals across the world, LinkedIn knows exactly who you work for, how long you’ve worked there, your skills, alma matter, degree, etc. Your “online resume” provides B2B and B2C businesses and marketers the opportunity to leverage valuable information and put their message in front of the right people at the right companies. In 2018, LinkedIn is considered the #1 platform for B2B Lead Generation.
- Biggest Strengths: LinkedIn Lead Generation Forms, LinkedIn InMail Ads
- Biggest Weaknesses: As of September 2018, LinkedIn only permits you to target entire DMA areas. There are no precise location targeting options like zip codes at this time.
- Key Targeting Parameters: Job Title Targeting, Company Name Targeting, Target by Member Groups, Target by Skills
B2B Lead Generation
LinkedIn is the #1 platform for B2B Lead Generation. The combination of in-platform Lead Gen forms paired with industry and job title targeting opens the doors for businesses to get enticing messaging in front of the right employees. LinkedIn can be used to develop a internal lead list, grow an email marketing funnel, and even sell products within specific industries. The platform lead gen forms can be integrated directly with CRM Databases, Email Database Platforms, and even collaborative spreadsheets for sales efforts.
Does your advertising need supporting context? LinkedIn InMail Ads allow you to send sponsored messages directly into your target’s inbox. These ads are widely used for mass introductions, to deliver descriptive content, or to push consumers to submit their information for lead generation. These ads allow for up to 200 characters in the subject line, 2000 characters in the body, and the option to feature a custom call-to-action button at the bottom of the message.
LinkedIn Video Ads give B2B advertisers the ability to captivate a professional audience with quality creative. Use the Video Ad placement to drum up brand awareness among specific companies, drive qualified leads back to your business, or highlight company culture within your industry. Video is a way to stand out on the LinkedIn Platform and engage the right professional community for your business.
Carousel Ads allow you to tell your company’s story and bring your LinkedIn Ads to life. With the option to feature 10 different cards, this ad placement is ideal for messages intended to inform the audience of a process, share multiple key points, or display a series of products or services. LinkedIn Carousel ads are eye-catching and interactive for the user and can link to multiple pages on your website or directly to a lead gen form.